It is said that the eyes are the window to one’s soul. Similarly, the shop window is the window to one’s brand. Retail window dressing is like a tractor beam. If the shop owner gear up a right display, then unsuspecting shoppers will enter the shop in a dream like state, checking all the products at the door. If done wrong, then they will be found skittering to the other side of the shop. There are many points to consider before actually creating effective window displays.

The first and ...