Motivational Speaking, Outsourced CFO, Property articles

The big challenge that all of you event presenters face as you schedule an event is deciding on a cost-effective way to promote and support your event. Here are some suggestions and activities that will help you for sports after dinner speakers.

Facebook - Using Facebook to stay in contact with your audience and support your activities is a brilliant idea. Create a fan page and use it to interact with your audience.

LinkedIn - There was a time when we used LinkedIn to look for work and facts about businesses. You can now advertise your events and connect with your fans using the powerful features of Groups, Events, and the Business profile page.

Twitter - Among the social networking sites, Twitter is one of the most popular. Many of you may believe that Twitter is only for celebrities, but it is actually a powerful tool for communicating about your event to those who support you and those who follow you.

Websites – Provide information about your event on your website. This has the downside of only reaching people who are aware of your existence and are interested in what you do, but they are also the most likely to purchase a ticket. This also ensures that someone who hears a rumor about the case will be able to find out the specifics. Check the listing for needed changes at least once a week.

If you are planning an event that are concerned that inviting a celebrity like Karren Brady speaker on this year. You can build real buzz and intrigue around your event with some thinking, preparation, and savvy rumor seeding. First and foremost, consider the relationship between the celebrity and the case. Consider the tone you want your event to have and the people who will help you achieve it. If you want a social yet concentrated and businesslike atmosphere, the cutting sound of Lee Evans impersonating a Chicken on stilts would probably ruin it - far better to have a personality like Adrian Chiles, who you can trust to lighten the mood without offending or making your guests schizophrenic!

The next move is to see who you can land after you've thought through some practical choices. It is possible to approach a celebrity's agent cold when booking them for a case. This will work if you have contacts with the right agents or have enough experience booking acts to know how much a celebrity's services are worth. The issue is that the majority of citizens do not, and many agents are opportunists. They can easily quote you too much, call it the regular price, and say "take it or leave it" if they sense you don't know. You'll be forced to choose between paying up and moving on. Since agents receive so many offers, they are unlikely to be disappointed if you decide to move on.

Using a well-known film agency is one way to get around this. A agent working for an entertainment agency would have the necessary contacts and clout to successfully negotiate the appearance of your preferred celebrity. Aside from doing the legwork of locating and recruiting the best celebrity for your case, another major benefit of hiring an entertainment agency is that they have a lot of event management expertise. They understand what makes an event successful, and they can provide suggestions about how to make it more memorable, as well as collaborate with you to make new ideas a reality.

Finally, once you've secured the celebrity, the temptation is to mention it at any opportunity and have the celebrity's name printed on all promotional materials. This will work if you're confident that the celebrity's name can create enough buzz on its own. Avoiding making it official and instead spreading a rumor can be more accurate. If your event isn't a media/PR event, the visitors - and the guests they'll bring - are almost certainly members of a social network. Take advantage of this opportunity! Request that a few ‘connected' people covertly note that X celebrity is expected to attend.

The Valentine's Day is one of those events where people are often in need to shop for things to give to their loved ones as present on this special occasion.

This is when the shop window dressing becomes really important.

Thus, if your business has something to do with retail and you want to gather as much customers into your store this Valentine's Day, then here are the most important things that you should watch out for.

All Products are on Display

Make sure that you display your products well. It should be on areas that are easily visible to the naked eye. Remember, if your clients cannot see your products, then they cannot buy it. The key here is to display your merchandise in a manner that all your customers will be able to see it and eventually purchase them.

Display Saleable Items on Hot Spots

Unpopular items do not need to take up the best spots in your shop. Reserve those "hot spots" for profitable items or best seller products. Since it's Valentine's Day, the best sellers are usually chocolates and other gift items. But this does not mean that you just simply ditch those slow moving items. Just place them on the store shelf where they should belong. For best seller items, place them in areas that are easily seen by the customers the moment they get inside your store. These items are the highlight of your store so you should emphasize them.

For further visual merchandising tips, check out the VM Design visual merchandiser portfolio.

Visual merchandising is basically used for communicating style, features, content and price. It is a great way of advertising your product/service without much of a hassle. If you have an upcoming product/service launch then your business can benefit immensely from visual merchandising at a trade show. In this article we will discuss what you need to keep in mind while displaying a product/service at a trade show.

·         Make your display standout from others:

While putting up a display at a trade show you should make sure that your displays are well organized and are easily discoverable by your end customers. Organize the displays according to product categories so that visitors can easily find what they are looking for.

·         Visual merchandising must be informative:

The whole concept of visual merchandising is about informing your customers about your product/service. Your displays must be designed in such a way that they clearly spell out every detail regarding your product/service.

·         Stick to the theme:

A shop on the street just has an average of three seconds to convert a passerby as a customer. So, it is highly important for you to create the best looking retail window design in order to grab the attention of the passerby and to make most of this window of opportunity that you have to draw a passerby into your store. So, you need to do your window merchandising in the best and most attractive way to draw crowds into your store.

It is ideal for you to make the retail window display in such a way that you convince that the product on display is what the shopper is looking for a long time. It is important for you to highlight the most important products that you are selling in your store through window merchandising and to show it in a proper way. Adding a focus light to the most important product in the store in your window display will instantly attract passersby and draw them into your shop. With these few small ideas, you can see a whirlwind of change in the fortunes of your retail store.