While promoting retail products and services, the visual merchandisers and the show designers utilise their in depth design skills in accentuating the merchandise, image and services.

In a lot of ways, the roles of display designers and visible merchandisers do overlap, however there are quite a few variations as well.

Display designers normally concentrate on designing shows, stands and panels which are used at exhibitions, conferences and other occasions in addition to producing point-of-sale displays.

Display designers produce level-of-sale displays as well as designing stands, panels and displays for
- occasions,
- exhibitions 
- and conferences.

On the other hand, the visible merchandisers specialize in creating store window and in store shows of products for retail retailers and department stores.

Visual merchandisers are responsible for analysing the business necessities, and forming applicable design ideas. As well as, additionally they supply props, accessories and lighting elements.

The visual merchandiser goals to make one of the best use of the area, price range and timelines allocated by the business.

The visible merchandiser's work usually involves some travelling, and they should:
- have strong design expertise and understanding of colour
- have creative intuition
- be good communicators.

As you can see from the article above, the promotion work takes a lot of planning ang effort. If you cannot allocate sufficient time for the project, do get in touch with VM Design for the retail shop window dressing services.